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What does a Graphic Designer do?

Graphic designers combine art and technology to communicate ideas through images and the layout of web screens and printed pages. They may use a variety of design elements to achieve artistic or decorative effects. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports. Graphic designers work with both text and images. They often select the type, font, size, colour, and line length of headlines, headings, and text. Graphic designers also decide how images and text will go together on a page or screen, including how much space each will have. When using text in layouts, they collaborate closely with writers who choose the words and decide whether the words will be put into paragraphs, lists, or tables. Their work typically involves the following:

• Meet with clients or the art director to determine the scope of a project

• Advise clients on strategies to reach a particular audience

• Determine the message the design should portray

• Create images that identify a product or convey a message

• Develop graphics and visual or audio images for product illustrations, logos, and websites

• Create designs either by hand or by using computer software packages

• Select colours, images, text style, and layout

• Present the design to clients or the art director

• Incorporate changes recommended by the clients into the final design

• Review designs for errors before printing or publishing them